Nintendo Gives A Little More Info On New Membership Program And Loyalty Program

NintendoInvestorsMeetingMembershipLoyaltyProgram

We all know that Nintendo recently shutdown Club Nintendo and announced that its replacement is on the way. During the announcement of the DeNA partnership back in March, we learned that there is a new membership program coming this fall that would span multiple devices. Well during the recent investors meeting, Nintendo gave us a little more info on both of them. Nintendo CEO Satoru Iwata stated that the membership program will include “an improved version of the current loyalty program.” Read what he said exactly after the jump.

When we announced our business alliance with DeNA, we announced an “integrated membership service,” with the mission of establishing a bridge between smart devices and dedicated game systems. The membership service will encompass multiple devices such as our existing Nintendo 3DS, Wii U, the dedicated game system NX, which is currently under development, smart devices and PCs.

While we will announce the details of this integrated membership service at a later date, I can share with you at a high level the idea is that the consumer can access multiple devices using one common ID. For us to be able to bridge the gap between smart devices and dedicated game systems, we will offer advantages to consumers who use one ID across multiple devices.

So far, the members input their Club Nintendo ID to use the services. With this new service, our members will be able to visit Nintendo’s website and log in with one ID, and they will receive various services including the ones based on their past purchases and gameplay records as well as services that will be an improved version of the current loyalty program.

With this new membership, we are planning to deploy services that will make playing Nintendo games with their game pals more fun regardless of which platform they are accessing.

It sounds to me like Nintendo is hard at work on improving their online. Who knows what they have in store but the fact that they’ll be taking past purchases into account is way too awesome! Hopefully they’ll show us more at E3!

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